Get all 8 classes for this masterclass and learn:
You know that your Google Analytics reports are full of insights, if only because Google Analytics itself promises to help you turn “insights into action.”
The problem? All you see when you open it up is raw data. Where are the insights telling you how to solve your most challenging business problems?
The truth? You have a ton of insights waiting for you in Google Analytics…the trick is simply knowing where to look and what to make of it.
If you’re in marketing consulting, you might know how much demand there is for analytics services. It’s a vastly underserved market – there’s huge demand and not enough supply of analytics expertise.
Year after year, survey after survey, company executives are saying what they value in marketers is knowing how to use digital analytics more effectively.
Do you trust your data? Do you deeply understand what your data means, how it is collected, and what you can answer with it?
Most websites are not measuring everything that needs to be measured, and the data they are collecting isn’t reliable. Data-driven decisions aren’t worth a thing if the data can’t be trusted.
Are you able to conduct a health check on a Google Analytics setup? You will be after this course!
Another is that marketers are opening up basic reports, scanning the numbers and reporting them to their boss. They’re not, well, analyzing.
The real art and skill is in interpreting what’s in the data. Data itself is passive and won’t tell you anything – it’s a skill you need to develop.
This course will show you how to make sense of the data. You will learn how to extract insights from the data to solve specific business problems, like finding conversion optimization opportunities using Google Analytics.
You can, however, learn the processes that will help you dig for those conversion insights in the right places. The result? Smarter A/B tests, more granular campaign tracking and attribution, and the ability find informed solutions to your top business problems, like improving internal search and merchandising.
This in-depth Google Analytics course will take you through the entire process.
From the analytics audit and traffic analysis all the way through to identifying conversion opportunities and solving business problems, you’ll have one of the best analysts in the industry breaking it down step-by-step into a process you can repeat over and over again.
You will be amazed by the insights hiding below the surface of your Google Analytics reports.
Anyone can open it up and report the results. You’ll learn to analyze the data and extract insights most marketers don’t even know are there.
This course is probably not for you if you work as a full-time digital analytics pro with more than 18 months of experience.
This class will cover digital measurement theory (the why) and how Google Analytics works. You’ll learn about Google Analytics limits / quotas, how to get around sampling limitations, etc.
You’ll go over the standard reports in Google Analytics as well as basic functionality like applying advanced filters and data visualization. Yehoshua will show you how to pair the two to find deeper insights.
Measurement frameworks, goal configuration, funnels… everything you need to define success and then track your progress towards it.
In this class, you’ll learn how to create the perfect Google Analytics configuration for your business using event tracking, custom dimensions, etc. Plus, you’ll get an introduction to Google Tag Manager.
To ensure high data quality, you’ll need to use filters, channel groups and campaign tagging (digital vs. offline) to preserve data integrity. Yehoshua walks you through it step-by-step.
Are you spending your time and money wisely when it comes to performance marketing channels (SEO, paid search, social media, email)? Find out in this class.
Multi-channel funnels, attribution, and segmentation can be some of the most difficult elements of Google Analytics. You’ll learn how to master them as well as secondary dimensions, technical reports, etc.
Finding technical issues, improving internal search results, knowing which articles to promote on social media, merchandising… Google Analytics can help you solve each of these issues (and a lot more).
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Here’s What You’ll Get in Yehoshua Coren – Conversionxl – Google Analytics Master Course
Course Requirement: Yehoshua Coren – Conversionxl – Google Analytics Master Course
Real Value: $499.0000
One time cost: USD62.0000
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