McIntyre Method – Email Copywriting Masterclass
Do you remember your first client?
I remember mine.
I was living on a small tropical island in the Philippines at the time, and I was broke.
I literally had $119.37 left in my bank account…
With $119.37 left in my bank account, I was desperate.
I was stranded in a foreign country with almost no money… I didn’t speak the language, and I couldn’t afford to buy a plane ticket home.
One day, I found myself talking to Dan Andrews (from TropicalMBA.com) at the resort where I lived.
He’d heard I was studying copywriting, and said he needed someone smart to write an email autoresponder sequence for him (an “email autoresponder sequence” is a series of 5, 10 or any number of emails, organized into a sequence, usually with the goal of selling a product or service).
I told him I could do it, but I didn’t know what to charge him…
Dan offered me $200 to write 10 emails for his business.
I mean, who in their right mind would pay cold hard cash for… emails?
Being desperate and stranded in a foreign country with no money, I stammered out a “yes” and got to work.
Over the next 2 days, I worked all day and almost all night (like I said, I was desperate) to create a 10-email autoresponder sequence for Dan’s Tropical MBA website. I used every strategy, trick and hack I could think of… I wanted these emails to be absolutely incredible.
Once he was satisfied with the emails, I created a landing page and a link on his website for people to sign up to get the 10 emails.
And then, we waited for the results.
In the end, my 10-email autoresponder campaign and opt-in funnel increased their email opt-ins by 257%.
Dan Andrews Tropical MBA
In other words, they generated 2.5X as many leads thanks to me.
More leads meant more sales and more money...
Dan eagerly told his friends and network about the great results I’d gotten for him.
Thanks to Dan’s referrals, that first 10-email project for $200 brought me my second 10-email project… but the second time, I asked for $500 (and got it).
Over the next few months, I kept my head down and worked hard, striving to make every email campaign and copywriting project a big win for everyone involved.
The best part?
My clients came to me… I didn’t have to seek them out.
Thanks to the copywriting work I’d done with Dan Andrews at TropicalMBA.com and several other key clients, I’d built a reputation as “The Autoresponder Guy”. People recommended me on webinars, at conferences, to their friends, mentors, and clients.
Since then, I’ve increased my rates even further.
These days, I generally charge $10,000 or more for email copywriting projects (and that’s if I even accept the project – I turn down most projects because I can’t keep up with the demand).
In the last 5 years, I’ve lived in the Philippines, Thailand, the US, Canada, Colombia, and Germany. I’ve traveled to many more places including the British Virgin Isles (to meet Richard Branson on his private island), Cambodia, Laos, Hong Kong, Singapore, Portugal and many more.
Freelance copywriting has allowed me to explore the start-up world of Silicon Valley, meet interesting people like Richard Branson, travel the world (like I already mentioned), work on my music (I’ve been a guitarist for 15 years), read amazing books, and all sorts of other things.
Thanks to the freedom that comes with freelance copywriting, I enjoy more quality time with friends and family. And when I’m with them, I’m not distracted by work. I’m present with them, because I’m not thinking about the frustrating boss or the commute to the office. I get to work at home too (yes, in my underwear if I wish!), so I’m simply available more for the people I love.
Now, I want to show YOU how to write emails the way I write emails, so you can experience some of this amazing freedom for yourself… that’s why I created the McIntyre Method.
I can’t promise you that you’ll be able to sell 10 emails for $1,000, or even $200.
But what I can promise you is that you’ll discover the recipe behind my client projects. What I write, and how I sell it.
And you’ll be able to apply this to your own business, and to your own work with clients.
Think of it as a “done for you” copywriting service that you can sell to any and all of your clients, for as much or as little as you wish.
It’s not all theory either.
You get checklists, templates and homework assignments (including the exact email templates and sales scripts I’ve used for 5+ years to build my copywriting business).
The idea is to get you DOING something… actually WRITING emails so you truly learn how to do it (instead of having that useless form of knowledge known as “head knowledge”).
You’ll finally be able to “walk the walk” when it comes to email copywriting.
I feel you.
In my time as an entrepreneur and freelance copywriter, I’ve bought my fair share of business and marketing courses that I’ve never finished.
And you know what?
It’s freakin’ frustrating…
If I peek into my ‘Downloads’ folder, I see all the courses that I’ve left unfinished, and I feel guilty… Then I wonder if I’ll ever be able to finish anything…
One day, I realized that if I don’t finish and implement what I learn in a business or marketing course, the problem usually lies with the course – not with me.
For example –
While the course material might be complex, the instructor or teacher presents it in a way that’s easy to understand, easy to digest, and most importantly…
…easy to implement.
That’s why I believe it’s the course creator’s responsibility to design it in such a way that you COMPLETE the course and IMPLEMENT what you learn.
Well, you’ll be glad to know that I’ve designed the McIntyre Method Masterclass with this in mind.
You get everything in bite-sized pieces so you actually understand what you’re learning – instead of being overwhelmed by it.
In addition, you’ll complete checklists, outlines and specific homework assignments throughout the masterclass that help you implement what you learn.
See, the key OUTCOME (in other words, the RESULT) of the McIntyre Method Masterclass is a 10-email autoresponder sequence that you have written yourself.
You don’t just watch a few videos, complete some homework assignments and then go find the next course out there on the interwebz.
You’ll literally take what you learn in each masterclass lesson and APPLY IT IMMEDIATELY – with the end result being a 10-email autoresponder that you’ve written yourself.
Yes, “head knowledge” is important, but at the end of the day, it’s what you DO that matters.
This masterclass could be summed up as…
“Do this, then that.”
I take you by the hand and walk you through the exact process I use when writing email autoresponders for clients, from start to finish.
By the end of the 4 weeks, you’ll have written a 10-email autoresponder sequence that you can sell to clients or use to grow your own business.
Plus, you’ll also have access to the EXACT email templates and sales scripts that I’ve used to sell 10-email packages to clients for $200 to $5,000 or more.
So don’t stress if you don’t know how to get clients, or how to sell email copywriting as a service… because I’m gonna cover it in the course.
By the way…
Don’t let the idea of “4 weeks” scare you off.
You’ll spend just 2-4 hours per week watching the videos and completing the tasks each week. Plus, you get access to the entire course immediately, so you can do it at your own pace – as fast or as slow as you wish.
So whether you’re unemployed and have all the time in the world, you’ve got 3 kids or you work 40+ hours a week, you can find the time to fit in the McIntyre Method Masterclass.
I’ve read Dan Kennedy and all those guys but it’s *a lot* of material. The McIntyre Method takes the complex and makes it easy to digest.
Drew Sanocki Entrepreneur
If you’re struggling with copywriting, it’s probably because you don’t understand the big picture of marketing as a whole.
It sounds simple, but the fact is, this is where most people fail.
If you get the big picture wrong, the rest is a waste of time… but if you get it right, your emails will write themselves.
That’s why the McIntyre Method Masterclass begins with The Big Picture.
In Week 1, you’ll discover:
Your outline is your map.
It takes you from Point A (where you are now – not enough sales or money) to Point B (where you want to be – truckloads of sales and money).
Without a detailed map, you’ll get lost, go off course and end up some place you didn’t intend on getting to.
If you understand the big picture but still struggle with copywriting, it may be because you haven’t developed a detailed outline based on the core McIntyre Method principles.
In Week 2, you’ll discover:
It’s time to put pen to paper and turn your outline into a hard-hitting, high-converting autoresponder that drives sales on autopilot – for you AND for your clients.
In Week 3, you’ll discover:
In the final week, you’ll put the pieces together.
You’ll sign up to a recommended autoresponder service and add your emails (or if you’re doing this for a client, you’ll add their emails into their email software).
Next, you’ll create a landing page, begin driving traffic and – if you’ve followed the McIntyre Method steps correctly – you’ll see signups and sales.
In Week 4, you’ll discover:
Past customers say that the great thing about the McIntyre Method Masterclass is that it includes the exact “word for word” email templates and sales scripts I’ve used for years to run my freelance copywriting business.
These email templates and sales scripts include:
Plus, you’ll also get 3 “real life” examples from my own clients.
Yes. I’m literally going to give you the exact 10-email autoresponder sequences I created for 3 separate clients. You’ll be able to download these and review them in detail to see exactly what people are paying me for.
In other words, you get “word for word” templates and scripts (that have been battle-tested in my own business) you can use to run your copywriting business, plus “real life” examples of my copywriting projects so you understand what clients pay for.
I’m not just going to give you the exact email templates and sales scripts that I’ve used to run my email copywriting business for years…
…I’m also going to give you an 8-video training course called How To Get Email Copywriting Clients.
This course explains my 7-step process for getting email copywriting clients.
While it’s designed with email copywriting clients in mind, the process can be used to find clients for any type of copywriting product or service (such as sales letters, sales funnels, webinars, etc).
In this BONUS course (included with the McIntyre Method Masterclass), you’ll discover:
The McIntyre Method Masterclass gives you the skills to write powerful, persuasive emails.
How To Get Email Copywriting Clients shows you how to sell your newfound email copywriting skills to clients for $200 to $5,000+.
Lastly, the email templates and sales scripts save you time and massively shortcut the learning process.
It’s a match made in heaven… especially if you want to make money as a copywriter.
The masterclass homepage includes every lesson (31 lessons in total). It updates as you complete lessons and modules, so you know exactly where you’re up to in the course and what’s remaining.
In the welcome video, you’ll learn more about the course, what to expect and how to get the most out of it.
Track your progress with the auto-updating progress bar inside the member’s area. You’ll know how much you’ve accomplished, and how far you have to go. The progress bar makes you more likely to actually complete the masterclass (so you improve your email copywriting, get more clients and make more money).
When you have completed a lesson, click “Mark Lesson As Complete” and you’ll be automatically redirected to the next lesson. Easy and simple. Eliminates distraction. Keeps you focused.
Each lesson includes a PDF transcript (if you prefer to read), MP3 download (if you prefer to listen), as well as checklists, outlines, templates and homework assignments.
On each lesson page, you have the opportunity to ask a question or comment.
If you’re confused about something, or you want feedback on an idea, simply post a quick comment and get your answer.
Well sir, the split test is in and your recommendations increased the conversions by about 19%, so I bow to you and your copy knowledge.
Mark Manson Blogger
Blake Sterling Copywriter
Hey John, loving MM man. The structure you have set up is great. I’m even more impressed by your willingness to share your info. There’s no ‘secret’ in MM. It’s pure balls-to-the-wall, sound copywriting advice that anyone can and should follow.
I’ve read Dan Kennedy and all those guys but it’s *a lot* of material. The McIntyre Method takes the complex and makes it easy to digest.
Drew Sanocki Entrepreneur
Mary Kate Consultant
I was able to use what I learned in the course to help with fundraising for a school client – $15k in 25 days, which may not sound like a lot, but for this school it is a big deal.
DAMN! Your Spielberg email rocks! Sent it to my list the other day and got 3 ebook sales! LOVE your stuff and LOVE the masterclass!
Josh London Copywriter
Anthony Fasano Coach and Speaker
John McIntyre’s Masterclass is awesome. In the first week after I watched his free webinar, I used his strategy to generate $600 in one week (3 sales)… and that just from his free webinar!
Then I decided to fully invest in his program, and since then, I’ve generated more sales, and again, I haven’t even completed my autoresponder series. So I just want to say thanks John so much
With the advice he gave, I made just under $2,000 with a couple of emails.
Mike Samuels Copywriter
Julian Kitagawa Teacher
I came across the McIntyre Method Masterclass in August.
Now, I went through the course. I find that the style really resonated with me. I followed John’s advice pretty much word-for-word. I set it all up. And to make a long story short, last month, I made four figures for the first time through my e-mails. In fact, I made about $1,200 or something like that, which is not a massive amount of money, however, it is more than enough to fund my scientific research.
That’s what the McIntyre Method did for me.
I am pretty confident that it will do the same for you. No matter what niche you’re working in. No matter what kind of business you’ve gotten going. I’m pretty sure the McIntyre Method will work for you.
My recommendation to you, as I said, is one, buy the course. Two, actually do and listen to what John says.
I can 100% vouch for the McIntyre Method. I wasn’t expecting optins to go from 10ish a day to 45 and 30, but it did!
Current iteration of the site is highest converting to date largely due to @JohnMcIntyre_
Brendan Tully Consultant
Barbara Fernandez Health Coach
Holy ****. THANK YOU!! You’ve just set me up with autoresponders for a year.
I totally get it.
What’s more I will be implementing it TODAY.
I’m now so excited I can’t type fast enough.
It remains to me to say a big thank you John – and it goes without saying that if you ever want any brain fuel recipes for those long workdays when you’re not in a coffee shop, well, you have only to ask.
I mean it. Thank you!
Copywriting For Conversions is an audio-only training course that teaches you exactly how to write copy that converts.
Whether you want to write an email, a sales page, a landing page, an about page, or anything else, Copywriting For Conversions will give you the tricks and tools to write copy that makes clients beg for more.
In Copywriting For Conversions, you’ll discover:
The proof of the McIntyre Method Masterclass, of course, is in the results it produces for YOU. That’s why you can go through the training AT MY RISK.
Watch the videos. Do the assignments. Apply the McIntyre Method formula.
And if you are anything less than simply delighted with your results, send me a quick email within 30 days and I’ll refund your money in full, no questions asked.
Be astounded by the results it produces for you. Experience the increase in bottom line revenue. See the thankful emails you receive from customers.
It is never too late to build a relationship with your list. It’s never too late to build an automatic sales machine. The opportunity is here, on this page, in the order form below. Why not sign up – at my risk – today!
Look. The name of the marketing game is relationships.
Seth Godin says it. So does Jay Abraham. Marketing geniuses, both of them. If they keep saying it, isn’t it time you jumped aboard the train?
This train is leaving. Leaving for riches. It’s going with or without you. Climb aboard and make your way to business success. Or stay where you are and continue to stagnate in mediocrity.
In a cluttered world, with advertisements everywhere:
Email is still the best relationship tool in a marketer’s arsenal.
With thousands of competing marketing messages, people are ruthlessly eliminating junk.
Despite this, we’re using email more than ever.
If you have someone’s email address, you have direct access to their home. Your emails will get noticed beside emails from their mother and their best friend.
That’s why email works. Because it puts you on an equal playing field with your prospect’s mom. With their family. With their friends.
If your prospect enjoys your emails, you become part of his family.
That’s what the McIntyre Method gives you. A ticket into your prospect’s living room. Into his home. Into his inbox. Into his family.
Use it for your business. Use it with your clients.
If you are anything less than delighted with your results, send me a quick email within 30 days and I’ll refund your money in full, no questions asked.
Course Requirement: McIntyre Method – Email Copywriting Masterclass
Real Value: $1997.0000
One time cost: USD42.0000
Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!
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