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Gerardo Perez Foundr – How to Run TikTok Ads

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This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.


Gerardo Perez Foundr – How to Run TikTok Ads

Gerardo Perez Foundr - How to Run TikTok Ads

Proof that TikTok ads are the marketing opportunity of the decade
Fastest to one billion active users…

Age 30 & Above
Over 50% of TikTok users are 30 or older, it’s not just for teenagers anymore.
#1 in spending
Global spend on TikTok for Q1 2022 was the biggest quarter for any app or game ever. people buy here.
Most engaging
Average users spend 25.7 hours per month on TikTok, more than Facebook and Instagram combined

If You’re Running Ads, You Know This:
Growth has stalled, even
for the best advertisers
Even the biggest platforms are seeing declining user growth for the first time in their history. And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.
the trends we’re seeing…

Less tracking
Apple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.
Decreasing ROAS
Razor-thin margins as ad costs continue to increase and performance decrease.
Ad fatigue
More advertisers targeting your same audience creates faster ad fatigue.

This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.
Short-form mobile
videos are taking
over social media
With unmatched levels of engagement, a higher likelihood of going viral, and customers preferring them over any other media, it’s time to double down on short-form videos.

1,200% On average videos are shared 1,200% more than text and links combined.
86% Of people say they would like to see more video from brands.
58% Of viewers said they finish watching videos under a minute long.

Introducing:
How To Run TikTok Ads
“Don’t make ads, make TikToks”“Don’t make ads, make TikToks”“Don’t make ads, make TikToks”
A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.
This new course will help you…

Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.
Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.
Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.
Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.
Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.
Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

What’s Waiting
For You INSIDE
1500
Part 1: Ads That Sell

Module 1: Ads Setup
Understand your business manager, set up your ad account and get your pixel installed.
Module 2: Campaign Level
Learn how campaigns work, their different objectives and how to structure your first one.
Module 3: Ad Group
Define what pixel event to optimize for, your targeting interests and set the right budget.
Module 4: Ad Toolbox
Walkthrough all the different ad types, audience options and different asset tools.
Module 5: Suggested Setup
Use top of funnel, lookalike audiences and retargeting for low cost conversions.
Module 6: Campaign Walkthrough & Optimization
Learn how to optimize any campaign based on time, ad spend and conversions.

Part 2: Developing Creative

Module 1: The Importance of Creative
Make TikToks not ads, creative best practices and high-converting ad structures.
Module 2: Winning Ads & Why They Work
Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
Module 3: Scripting Your Ads
Write your first script and film your first ad using the most successful frameworks.

Part 3: Organic Content

Module 1: Your Profile
Set up your analytics and learn how to use spark ads through brand profiles.
Module 2: The TikTok Algorithm
Leverage what the algorithm likes, find top hashtags, brands, and tre
Module 3: Your Brand On TikTok
Develop your own brand style following 3-4 main content pillars.

Just one good ad
can change everything

1.
Your first TikTok Ad
Follow Gerardo’s proven framework and confidently create your first ad, no guesswork.
2.
Your first sale from TikTok
Get your first sale and start optimizing your winning campaign, more sales are on the way.
3.
Build a community of raving fans
You’ll gain new followers and build the most valuable asset in business today, a community.
4.
Do more of what you love
With your ads dialed in, you can launch new offerings or simply do more of what you love, daily.

SIGN UP NOW!

67% Of users say TikTok inspired them to shop even when not intending to do so.
2X The average TikTok campaign ROAS was 2x the median performance benchmark.
8X Average engagement rates for short form videos on TikTok get up to 8x other platforms.

Meet your world-Renowned instructor
Gerardo Perez
Foundr Of “Marketing&” A Leading Tiktok Digital Agency & Top Tiktok Marketing Influencer
Running a digital agency focused on driving paid results on TikTok, Gerardo has already spent more than $2M on TikTok advertising and even worked with the largest influencer on the platform with more than 130M followers.
He’s been the go-to TikTok growth expert behind some of today’s fastest growing brands on the platform and now he’s showing you exactly how he does it.

5M views in
2 months
dating
3.3X ROAS
skincare
1.1M installs
in 2 ½ months
fitness
$4.92 CPA
graphic design
$0.42 CPI
photo app
25K followers
in 2 months
safety tech
2.07X ROAS
acne prevention

Partnered with:
A proven practitioner, not some self-proclaimed “guru”
But more importantly, not only is Gerardo helping all kinds of different brands grow and sell using TikTok ads, he’s also on the platform daily using it to grow his own brand.
Most brands haven’t started running ads yet, you’re still early
A perfect platform
for ecommerce brands…
Where entertainment meets commerce
TikTok Shopping creates an in-app shopping experience that takes social commerce to a whole new level. Join brands like Kylie Cosmetics, GymShark, HiSmile, and sell more products.
27% higher ad recall when collaborated with creators and TikTok gives you a global community of them.
Consumer spending on TikTok increased by 77% in 2021 and many believe it’s just getting started.
TikTok’s algorithm democratizes content discovery, allowing you to compete with established brands on the same level.
Don’t wait
JOIN now!
SIGN UP NOW!
All kinds of businesses and brands are crushing it on TikTok
ecommerce
Nerdy Nuts Peanut Butter
$2,500 into $500k
sales in one month
Smyth Jewelers Jewelry
779k local views
spending $40 a day
aerie apparel
7.78 roas
with a 2.93% conversion rate
Agencies, consulting, services, and more
the nyc agent real estate
up to 400 inquiries
per day on one apartment
blaze your own trail consulting
two videos generated
3 new high-paying client
real tiffany tombs coaching
TWO 10K clients
in first 4 months
learn from practitioners, not gurus
Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.
Stuart Mckeown
Founder of Gleam.io, the lead generation expert
Mitchell Harper
Co-founder of the $100M a year SaaS, BigCommerce
Chase Dimond
Founder of Boundless Labs, a top ecommerce email marketing agency
Rob Ward
Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
Rich Li
Co-founder of the luggage startup July & online furniture retailer, Brosa
Nathan Chan
CEO of Foundr, Instagram & Product Development Expert
Gretta Van Riel
5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30
Nick Shackelford
Founder of Structured Social, Facebook Ads Expert
Dee Deng
Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups
Melisa Vong
3x Multi-million dollar Amazon FBA ecommerce brands founder
Vinay Patankar
Founder of Process.st, operations & scalability expert
Tommie Powers
Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform
Joe De Sena
CEO of Spartan, author of the New York Times best-seller, Spartan-Up
Alexa Von Tobel
Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”
Arman Assadi
Former “Googler” & Indiegogo $1M+ record breaker
Ulrich Boser
Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning
Daniel DiPiazza
Bestselling author of “Rich20Something”
Daymond John
Founder of the 6 billion dollar icon brand FUBU
Eric Bandholz
Founder of Bearbrand, a multi-million dollar ecommerce business
Jimmy Kim
CEO & Co-founder of Sendlane, the 10-billion email sending expert
Steve McLeod
Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”
Bronson Taylor
Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces
Ari Meisel
Serial Entrepreneur, expert in productivity
Oli Gardner
Co-founder of Unbounce, the landing page expert
Stuart Mckeown
Founder of Gleam.io, the lead generation expert
Mitchell Harper
Co-founder of the $100M a year SaaS, BigCommerce
Chase Dimond
Founder of Boundless Labs, a top ecommerce email marketing agency
Rob Ward
Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
Rich Li
Co-founder of the luggage startup July & online furniture retailer, Brosa
Nathan Chan
CEO of Foundr, Instagram & Product Development Expert
Gretta Van Riel
5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30
Nick Shackelford
Founder of Structured Social, Facebook Ads Expert
Dee Deng
Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups
Melisa Vong
3x Multi-million dollar Amazon FBA ecommerce brands founder
Vinay Patankar
Founder of Process.st, operations & scalability expert
Tommie Powers
Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform
Joe De Sena
CEO of Spartan, author of the New York Times best-seller, Spartan-Up
Alexa Von Tobel
Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”
Arman Assadi
Former “Googler” & Indiegogo $1M+ record breaker
Ulrich Boser
Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning
Daniel DiPiazza
Bestselling author of “Rich20Something”
Daymond John
Founder of the 6 billion dollar icon brand FUBU
Eric Bandholz
Founder of Bearbrand, a multi-million dollar ecommerce business
Jimmy Kim
CEO & Co-founder of Sendlane, the 10-billion email sending expert
Steve McLeod
Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”
Bronson Taylor
Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces
Ari Meisel
Serial Entrepreneur, expert in productivity
Oli Gardner
Co-founder of Unbounce, the landing page expert
Stuart Mckeown
Founder of Gleam.io, the lead generation expert
Mitchell Harper
Co-founder of the $100M a year SaaS, BigCommerce
Chase Dimond
Founder of Boundless Labs, a top ecommerce email marketing agency
Rob Ward
Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
Rich Li
Co-founder of the luggage startup July & online furniture retailer, Brosa
TRUSTED BY
Foundr courses get results
Foundr graduates have consistently achieved real results they never thought possible. Ready to join them?

$12,800 IN A DAY
RENEE
INCREASED ROAS BY 15X
TYLER
GREW FOLLOWING TO NEARLY 200K
ADELA
WENT FROM 300 TO 10K FOLLOWERS
EAVANNA
WENT FROM MAKING $60,000 TO $120,000
ALICIA
$1,000,000 IN JUST 6 MONTHS
ADAM
ON TRACK TO DO $1,000,000
BRANDON
INCREASED ROAS BY 3-5%
MANUEL

BOOSTED EMAIL REVENUE BY 55%
CONNOR

unlock the power of TikTok Ads today
EVERYTHING
YOU’LL GET:

Full access to How To Run TikTok Ads
12 easy-to-follow training modules
67 in-depth video lessons
7 exclusive bonuses
24/7 Foundr customer support

How to Run TikTok Ads
4-Month Payment Plan
Over 65 different videos covering everything you need to create TikTok ads that sell
us$597×4
Signup Now
How to Run TikTok Ads
1 Single Payment
Over 65 different videos covering everything you need to create TikTok ads that sell
us$1,997
Signup Now
Bonuses included
in the course
1
create organic content
Gerardo shows you how to create authentic content that the TikTok community loves, while combining your organic and paid strategies to grow your brand even faster.
2
anatomy of viral video
While no one can predict what video will go viral, Gerardo breaks down the hidden elements found in all of them, so you increase your chances as much as possible.
3
CREATOR REACH OUT SCRIPTS
Gerardo’s fill-in-the-blank creator reach out scripts help you to more quickly both find and land the best brand partnerships.
4
VIRAL SOUNDS LIBRARY
You’ll get access to Gerardo’s own detailed database of trending sounds that can help your ads convert better, get more views, and potentially go viral.
5
HIGH-PERFORMING TIKTOK EFFECTS
You’ll get Gerardo’s library of highest-performing TikTok effects that not only add engaging visual cues to your videos, but also boost viewership and conversions.
6
AD CREATIVE SOP
To save time and get your first ad up and running, you’ll also receive all the creative shortcuts Gerardo uses to consistently produce high-converting ads in all kinds of niches.
7
THE CREATOR MARKETPLACE
You’ll learn how to find creators, which ones are best for your brand, what price they should be charging and more in this additional training.
SIGN UP NOW!
Frequently Asked Questions
How to Run TikTok Ads

What kind of businesses can use TikTok ads?
With over one billion active users, there’s a target audience for just about any business you can think of. From physical products like ecommerce brands, to service-based businesses like digital agencies and everything in between.
Can I do local marketing with TikTok Ads?
Will this help grow an ecommerce business?
Can I target TikTok users on Facebook, Instagram & Youtube?
How can we track sales accurately with TikTok Ads?
Can I sell digital products with TikTok Ads?
Do I need to be a creator?
Do people actually buy on TikTok?
Will this help me go viral?
I’ve seen other TikTok courses, what makes yours different?
Does TikTok integrate with my Shopify store?

Pricing & Payment

How soon can I start once I have access to the course?
What if I need extra support beyond the course?
Are there any bonuses included?

Foundr+ Membership

What is foundr+?
I’ll also receive access to all future Foundr courses?
If I cancel, do I lose access to other Foundr courses I purchased before my membership?

Take advantage of the marketing opportunity of the decade
All kinds of brands are growing faster on TikTok right now than anything
else we’ve seen in more than a decade. Now it’s your turn.
92%
Of users say they like, follow, share, buy or take some kind of action after watching a TikTok.
10x
On average retargeting ads CTR perform 10x better than a regular display ad.
#1
Q1 2022 global consumer spend on TikTok was the biggest quarter for any app or game ever.
ready to
start driving sales with tiktok ads?tiktok ads?tiktok ads?
SIGN UP NOW!
Foundr. Learn from some of the greatest entrepreneurs of our generation.
Seth Godin
foundr young entrepreneur magazine
Arianna Huffington
foundr young entrepreneur magazine
Gary Vaynerchuk
foundr young entrepreneur magazine
Richard Branson
foundr young entrepreneur magazine
Tony Robbins
foundr young entrepreneur magazine
Corcoran
foundr young entrepreneur magazine
Sophia Amoruso
foundr young entrepreneur magazine
Mark Cuban
foundr young entrepreneur magazine
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